Sainsbury s celebrates iconic childrens book character mog in its 2015 christmas campaign 12 november 2015 sainsburys has unveiled a heartwarming new advertising campaign featuring one of the nations best loved childrens book characters, judith kerrs mog, to highlight the importance of sharing at christmas. Watch can mog save the day in the sainsburys christmas. Mark given, director of planning and propositions, sainsburys. Sainsbury s videos sainsburys official christmas advert 2015. Sainsbury s has resurrected mog, the cat from the children s books series, for its christmas ad. This efl lesson plan is designed around a short film commissioned by the british supermarket chain sainsburys titled mogs christmas calamity inspired by the childrens writer judith kerr. The book will sell for 3 pounds, with a stuffed mog going for. She also illustrated a book, exclusively sold in sainsburys. Nov 12, 2015 judith kerrs mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of sainsburys christmas tv ad campaign, years after she was killed off.
In the series mog was well loved by mr and mrs thomas mogs owners and their two children nicky and debbie. The supermarket, kerr and publisher harpercollins are donating all profits. Since she first appeared in mog the forgetful cat, mog has become everyone s favourite family cat and her adventures have delighted countless children worldwide. Sainsburys christmas advert 2015 mogs christmas calamity. Its christmas, and mogs house is full of strange noises and peculiar smells. Mog judith kerr simple english wikipedia, the free. The ad and book, both called mogs christmas calamity, have been. Since she first appeared in mog the forgetful cat, mog has become everyones favourite family cat and her adventures have delighted countless children worldwide. Nov 12, 2015 judith kerrs mog at heart of sainsburys christmas ad. Mog the cat stars in viral sainsburys christmas ad. A look at the full length version of the new 2015 sainsburys christmas advert, starring mog the cat.
A field manager in akobo, for save the children, unloads boxes of highly nutritious. Mog, and remember the brilliant books at the heart of this campaign. Sainsburys celebrates iconic childrens book character mog in its 2015 christmas campaign. In the lesson students collate vocabulary related to christmas, talk about christmas customs, watch a short film and predict the ending of the film. Sainsburys mogs christmas calamity by abbott mead vickers bbdo.
Judith kerrs mog at heart of sainsburys christmas ad the. Nov 30, 2015 directed by james rouse, and coproduced by sainsburys and harpercollins childrens books, the advert features a sequence of highly improbable and entertaining events that befall mog in the early hours of christmas morning. The sainsburys mog the cat christmas advert has come true. Nov 16, 2015 mogs christmas calamity is the first story in the. For example, we can use the cookie to recognise you and complete your username or email address and securely retrieve your shopping details if you move to different parts of the sainsbury s website. The campaign aims to improve child literacy across the uk, because every year, 1 in 5 children in england are leaving.
For this campaign, judith kerr has created a new book after years. Sainsburys reveal christmas advert mogs christmas calamity. Mogs christmas calamity is the first story in the series since 2002, when the stripey feline died of old age in the 16th title, goodbye, mog. Mog is returning to literary life as well with mog s christmas calamity, a new book that kerr created to coincide with the holiday ad. The neighbourhood then comes together to help the family clean up and enjoy christmas dinner.
Judith kerr, harpercollins childrens books and sainsburys will donate all profits from. Sainsburys christmas advert 2015 mogs christmas calamity more on. In the clip, titled mogs christmas calamity, the supermarket has revived the loveable childrens character. Books, and titled mogs christmas calamity, the full length 330tv advert will air. Judith kerrs mog at heart of sainsburys christmas ad. Nov 17, 2015 mogs christmas calamity will be sold for.
Sainsburys christmas tv advert this year features childrens book character mog and will be helping to raise funds for save the children created in partnership with harpercollins childrens books and author and illustrator judith kerr, the christmas ad sees mog set off a chain of unfortunate events which almost ruin christmas for the thomas family. Sainsburys christmas advert 2015 full length video. Barney thomson robert carlyle, awkward, diffident, glasgow, scotland barber, lives a life of desperate mediocrity and his uninteresting life is about to go from 0 to 60 in five seconds, as he enters the grotesque and comically absurd world of the serial killer. Nov, 2015 sainsburys christmas advert mogs christmas calamity. The book is very enjoyable, as are the other mog books by the same author. For christmas 2015, sainsburys partnered with harpercollins to produce a festive. Sainsburys brings back mog the cat in heartwarming. Mog s christmas calamity sainsburys framestore worked alongside creative agency amv bbdo and director james rouse to deliver an emotive spot for the festive season, developing mog from original illustration to star of the small screen in an exclusive narrative for sainsburys, in aid of save the children. Mog the cat of childrens book fame gets a chaotic christmas.
Sainsburys animates beloved book character mog in delightful. Judith kerrs mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of sainsburys christmas tv ad campaign, years after she was killed off. James rouse through outsider was the director of the tv ad, with framestore animating mog and judith kerr also appearing in the ad. This christmas we asked you to share a video reading mogs christmas calamity by judith kerr to help us create a very special christmas story and weve used your clips in our new christmas tv. Dec 01, 2015 this gallery tells the story of mogs christmas calamity, judith kerrs new book about mog that is being sold to raise money for save the children. Harpercollins and sainsburys will donate all of their profits from the sale of this book to save the children to.
Sainsburys have just released their new christmas ad for 2015, and we think its a cracker. Just click the edit page button at the bottom of the page or learn more in the plot summary submission guide. Mogs christmas resurrection shoots to no 1 books the. Nov, 2015 sainsburys christmas advert brings back mog the cat. Mogs christmas by judith kerr goodreads share book. Parents fury as sainsburys runs out of mog the cat and thousands of children left upset.
Then decide for yourself if you think this beats the john lewis ad and wins the battle for best christmas advert 2015. Sainsburys has revealed the muchloved childrens book character mog as the star of its christmas campaign set to up the stakes in the battle for hearts and spending while raising money for. Judith kerr, harpercollins and sainsburys will donate all of their profits from the sale of this book to save the children to improve child literacy in the uk. For its christmas spot this year, sainsburys has taken one of the u. Everyone is busy hanging holly and blowing up balloons, and where is that tree. Sainsburys releases mogs christmas calamity ad campaign. Dec 21, 2015 this christmas we asked you to share a video reading mogs christmas calamity by judith kerr to help us create a very special christmas story and weve used your clips in our new christmas tv. For example, we can use the cookie to recognise you and complete your username or email address and securely retrieve your shopping details if you move to different parts of the sainsburys website. All profits from the sales will be donated to save the children to aid its read on campaign, which aims to help every child become a confident reader by the age of 11. Sainsburys, the uk shopping chain, is running mogs christmas calamity, an integrated advertising campaign bringing to life the work of childrens book author judith kerr. Go behind the scenes of waitrose coming home to see how mill artists helped.
Judith kerrs mog at heart of sainsbury s christmas ad. Mark given, director of planning and propositions for sainsburys, said. Mogs christmas calamity became the uks bestselling book for four. In the books mog, a cat, would often get into a difficult situation with a new character or event mog died of old age in the final book, goodbye, mog and goes to heaven. Mogs christmas calamity was sold exclusively in sainsburys stores. Mogs christmas calamity sainsburys ad christmas 2015. Sainsburys celebrates iconic childrens book character mog in its.
It looks like we dont have any plot summaries for this title yet. Sainsburys has resurrected mog, the cat from the childrens books series, for its christmas ad. The classic christmas story of everyones favourite forgetful cat, mog, in this beautiful book and cd edition, read by the inimitable geraldine mcewan. Framestore worked alongside creative agency amv bbdo and director james.
Sainsburys partners with childrens author judith kerr and. Mog was a real joy for us, explained framestore senior producer, heather kinal. We use a feature of your web browser called a cookie to help you get the most out of using our site. Mogs christmas calamity sainsburys framestore worked alongside creative agency amv bbdo and director james rouse to deliver an emotive spot for the festive season, developing mog from original illustration to star of the small screen in an exclusive narrative for sainsburys. Sainsburys partners with childrens author judith kerr and save the children for mogs christmas calamity. On behalf of sainsburys, judith kerr and harpercollins childrens books the profits from these sales will be donated to support save the childrens work to improve child literacy in the uk. Sainsburys christmas tv advert supports save the children. Sainsburys christmas advert 2015 with mog the cat has put. Sainsburys christmas advert brings back mog the cat with. Mogs christmas calamity as read by you sainsburys youtube. The spot was created in partnership with harpercollins childrens books. In 2015, uk supermarket chain sainsburys, famed for their annual christmas advertisements, chose the popular childrens book character mog, that plump and forgetful cat who had starred in numerous picturebook misadventures since first appearing in 1970, to star in their most recent holiday promotion. Nov 12, 2015 the neighbourhood then comes together to help the family clean up and enjoy christmas dinner.
Judith kerr, harpercollins and sainsburys agreed to donate all profits from this book and the adorable plush mog that goes with it. If you love cats and loved the ad, youll enjoy this, even if it is a kids book. Sainsburys has released its flagship christmas television advert featuring. Sainsburys partners with childrens author judith kerr. They lighten things up, and make me smile, and refresh me before i dive back in to something denser. Every penny of profit will go to save the children to help improve child literacy in the uk. Gavin mcleod, ecd, ogilvy sydney on sainsburys mogs christmas calamity. Sainsburys mogs christmas calamity the inspiration room. Mog sets off a chain of unfortunate events which almost ruin christmas for the thomas family. Mogs christmas judith kerr picture books serve the same place in my reading that the cartoons do in the new yorker. Sainsburys is the third largest chain of supermarkets in the united kingdom. Sainsburys christmas advert stars calamityprone cat mog in. Based on the loveable cat, created by author judith kerr, can mog save the day in the sainsbury christmas advert. This year, we worked in partnership with harpercollins childrens books and world renowned author and.
Nov 17, 2015 sainsbury s mog s christmas calamity by abbott mead vickers bbdo. Dec 11, 2015 sainsburys has revealed the muchloved childrens book character mog as the star of its christmas campaign set to up the stakes in the battle for hearts and spending while raising money for. Cats will make you laugh your head off funny cat compilation duration. Sainsburys christmas advert 2015 full length video starring mog the cat. Christmas 2015 saw judith kerrs family favourite literary character, mog. The story behind mogs christmas calamity advert sensation. Sainsburys animates beloved book character mog in delightful christmas ad. Sainsburys mogs christmas calamity campaign was developed at amv bbdo by executive creative director art director adrian rossi, creative director copywriter alex grieve, creative director michael durban and tony strong, agency producers rebecca scarf and nikki holbrow, planners cat wiles and sophie caron, account management team gemma.
Sainsburys runs out of mog the cat and children are left. Mog s christmas judith kerr picture books serve the same place in my reading that the cartoons do in the new yorker. Nov 12, 2015 sainsburys celebrates iconic childrens book character mog in its 2015 christmas campaign 12 november 2015 sainsburys has unveiled a heartwarming new advertising campaign featuring one of the nations best loved childrens book characters, judith kerrs mog, to highlight the importance of sharing at christmas. Nov 15, 2015 sainsburys mogs christmas calamity credits. Sainsburys has claimed its mogs christmas calamity ad has been a. Sainsburys christmas advert mogs christmas calamity. Judith kerr has also written and illustrated a new mog the cat book, mogs christmas calamity to run alongside the sainsburys christmas campaign. Kerrs new picture book, mogs christmas calamity, sees the beloved tabby cat cause chaos in the thomas household on christmas morning.
Dec 03, 2015 mogs christmas calamity is the first story in the series since 2002, when the stripey feline died of old age in the 16th title, goodbye, mog. The new book, mogs christmas calamity, is on sale exclusively in sainsburys stores for. Sainsburys celebrates iconic childrens book character mog. Nov 12, 2015 the new book, mogs christmas calamity, is on sale exclusively in sainsburys stores for. Mogs christmas calamity sainsburys framestore worked alongside creative agency amv bbdo and director james rouse to deliver an emotive spot for the festive season, developing mog from original illustration to star of the small screen in an exclusive narrative for sainsburys, in aid of save the children. Sainsburys celebrates iconic childrens book character mog in its 2015. Weve got all the ingredients to help you live well for less, and new ideas thatll make you want to lick. Judith kerr, harpercollins and sainsburys will donate all of their profits from the sale of this book to save the. Mog, is the main character in a series of books for children. Judith kerr, harpercollins and sainsbury s will donate all of their profits from the sale of this book to save the. All the proceeds from the book sold exclusively in sainsburys will go to the save the children charity, to help improve child literacy. Sainsburys christmas advert stars calamityprone cat mog.
Mog the cat is the creation of childrens writer judith kerr. For sainsburys christmas campaign, the 92yearold author wrote a new story, mogs christmas calamity. Tash mocked me for checking out a christmas book in february, but i had to wait for the library to get it in. This gallery tells the story of mogs christmas calamity, judith kerrs new book about mog that is being sold to raise money for save the children. Sainsburys has turned to one of the nations best loved childrens book characters, judith kerrs mog, for its festive campaign highlighting the importance of sharing at christmas. Watch our festive tv ad and see if mog can save christmas. Mog the cat of childrens book fame gets a chaotic christmas revival from sainsburys new story and toy will be sold for charity. It comes to something when a retailer releasing their christmas commercial in midnovember makes them a little late on the scene. Sainsburys praises huge success of christmas campaign featuring. Mogs christmas calamity became the uks bestselling book for four weeks in a row. Sainsburys christmas advert features new book mogs christmas calamity sainsburys are proud to announce they have been working with childrens author judith kerr who has wrote and illustrated a new mog book mogs christmas calamity, this story will be showcased in this years christmas advert and hopefully it will be enjoyed by parents and children. Nov 14, 2015 sainsburys christmas tv advert this year features childrens book character mog and will be helping to raise funds for save the children created in partnership with harpercollins childrens books and author and illustrator judith kerr, the christmas ad sees mog set off a chain of unfortunate events which almost ruin christmas for the thomas family. Sainsburys official christmas advert 2015 mogs christmas c.
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